Emerson – Kingsport, TN Plant Reliability Event
The goal of this campaign is to drive Emerson customers within the Kingsport area to the sign up for this local event on plant reliability. To do this a series of e-mails was created by me and sent prior to the event. This was my first project where I got to setup the back-end of the campaign canvas in Eloqua and look into the segmentation of e-mails. Messaging was created by marketing and I received some assistance from Katrina Dimaculangan on testing my campaign canvas. All of the design and development work was done by me.
This campaign consists of 6 e-mails, 2 landing pages and 1 form. The templates CSS was updated to match corporate style guide and pre-population was added to the form. When a customer clicks from e-mail the form is auto filled in with their data.
Date: January 2017