Ben Hayes

Summerville, SC 29486
bkhayes (at)
alumni (dot)
iastate (dot) edu



Bachelor of Fine Arts
in Graphic Design
Iowa State University [December 2013]



Certain Events
D&B Lattice
Adobe Creative Suite
Movable Ink
Google Analytics


Senior Marketing Automation Specialist
December 2021 to Present

Migrated 150 Uberflip web pages to the Adobe Experience Manager platform and setup recommended content based on page tags.

Supported over 50 sales-driven and outbound campaigns for the Medical Surgical business unit while supporting 50 live and webinar-based events.


Thomson Reuters
Marketing Automation Specialist
April 2017 to December 2021

Drove unique open rates for FindLaw webcast campaign emails from 8.95% in April 2021 to 17.82% in May 2021 via A/B subject line testing, send time optimization, email governance and utilizing D&B Lattice for segment creation.

Increased unique positive click-through rate of the 2020 Love Your Lawyer Day email campaign by 2% YOY by implementing Moveable Ink into the email campaign for increased personalization. This increased the click-to-open rate by 4.6%. This email campaign generated 467 leads and approximately $59,000 USD in closed won sales.

Generate demand and support campaigns for FindLaw, Super Lawyers, Abogado, Westlaw, and Practical Law products and services by designing and developing email marketing campaigns that are interactive, responsive, accessible, and engaging.

Support and diagnose issues with the integration between Oracle Eloqua, ON24, and Salesforce to ensure leads are captured and routed successfully to sales representatives.

Migrated FindLaw from a separate instance of Eloqua with the assistance of a vendor, Relationship One, into a single instance of Eloqua.


Emerson Process Management, Shakopee MN
Web Design and Front-End Development
September 2014 to April 2017

Collaborated with marketing, engineering, and development to design and build website mockups and interactive prototypes for the Emerson Rosemount brand.

Designed landing pages, e-mail templates, and forms within Eloqua marketing automation system for Emerson and Emerson Rosemount campaigns.

Performed usability testing to identify how users interact with web sites and e-mail campaigns. Increased open rates by improving calls to action and language utilized.


Iowa State University Extension and Outreach, Ames IA
Web Design Intern, March 2013 to August 2013

Designed website mock-ups and utilized Drupal Content Management System and ensured websites were cross-browser compatible.

Managed 400+ websites from one Drupal installation.

Tracked websites and e-mail usage via Google Analytics.


Meredith Corporation, Wood Magazine, Des Moines IA
Graphic Design Intern, June to August 2012

Utilized my design knowledge to produce magazine layouts, catalog designs, web advertisements and e-mail promotions.

Designed and developed e-mails using HTML and CSS.

Edited and designed magazine spreads that were published in November and October issues of 2012 Wood Magazine.


User Experience Lab at Iowa State University, Ames IA
Graphic Design Intern, June to August 2010

Created presentation materials, e-mail promotion booklets, training videos, and web banners.

Collaborated with staff of lab to create logo and identity system to increase brand awareness.

Designed and developed e-mails using HTML and CSS.