Ben Hayes

2745 Wagon Wheel Trl.
Chaska, MN 55318
bkhayes (at)
alumni (dot)
iastate (dot) edu



Bachelor of Fine Arts
in Graphic Design
Iowa State University [Dec 2013]



Adobe Creative Suite
Movable Ink
Google Analytics
Email On Acid


Thomson Reuters
Senior Marketing Automation Specialist
April 2017 to Present

Drove increased unique open rates for FindLaw webcast campaign emails from 8.95% in April 2021 to 17.82% in May 2021. This was achieved via A/B subject line testing. Campaign drove 417 unique registrants, 250 total attendees, 60% attendee conversion rate, and 148 sales leads for value opportunities of over $10,000 USD for sales.

Increased click-through rate of the 2020 Love Your Lawyer Day email campaign by 2% YOY by implementing Moveable Ink into the email campaign for increased personalization and A/B tested subject lines on the emails. This increased the click-to-open rate by 4.6%. This email campaign generated 467 leads and approximately $59,000 USD in closed won sales.

Generated demand and supported campaigns for FindLaw, Super Lawyers, Abogado, Westlaw, and Practical Law products/services by designing and developing email marketing campaigns that were interactive, responsive, accessible and engaging.

Supported connection between Oracle Eloqua, ON24, and Salesforce to insure leads were captured and routed successfully to sales representatives.

Improved accuracy of lead score model through data cleansing programs in Oracle Eloqua and standardized data between WordPress(Gravity Forms) and Oracle Eloqua.

Assisted in the migration from one Oracle Eloqua instance to another.


Emerson Process Management, Shakopee MN
Web Design and Front-End Development [Contractor]
September 2014 to April 2017

Collaborating with marketing, engineering and development to design and build website mockups and interactive prototypes for the Emerson Rosemount brand.

Designing landing pages, e-mail templates, and forms within Eloqua marketing automation system for Emerson Rosemount campaigns.

Creating a style guide for product iBooks. Using existing styles and iBooks as inspiration for the new style guide creation.

Performing usability testing to identify how users interact with web sites and e-mail campaigns. Increased open rates by improving calls to action.


The Oh Ball [], Bloomington MN
Freelance Web Design and Front-End Development
August 2013 to October 2013

Coded and developed a website for a single product called The Oh Ball, a foot massaging device.

Utilized existing web design and developed into HTML5 and CSS3.


Iowa State University Extension and Outreach, Ames IA
Web Design Intern, March 2013 to August 2013

Designed website mock-ups for clientele and used Drupal Content Management System, HTML5, to develop websites and templates.

Helped manage over 400 websites from one Drupal install.

Tested websites on multiple devices for cross-browser compatibility.

Designed and developed e-mail templates using HTML and CSS.

Tracked websites and e-mail usage via Google Analytics.


Meredith Corporation, Wood Magazine, Des Moines IA
Graphic Design Intern, June to August 2012

Utilized my design knowledge to produce magazine layouts, catalog designs, web advertisements and e-mail promotions.

Designed and developed e-mails using HTML and CSS.

Edited and designed magazine spreads that were published in November and October issues of 2012 Wood Magazine.


User Experience Lab at Iowa State University, Ames IA
Graphic Design Intern, June to August 2010

Created presentation materials, diagrams, e-mail promotions booklets, training videos, and web banner.

Worked with staff of lab to create logo and identity system.

Designed and developed e-mails using HTML and CSS.



Design wire-frames, information architecture, and prototypes for emails, websites, forms, applications, and interactive media

Knowledge of responsive design and mobile first design practices

Proficiency in animating websites using CSS3 and jQuery

Self-motivated and constantly learning new and emerging web technologies

Expansive knowledge of Graphic Design and design principles

Strong typographic knowledge and visualization skills

Knowledgeable of email template design best practices

Adheres to brand guidelines and can design within a style guide