Resume

Experience

Medtronic
Integrated Marketing Program Manager
December 2021 to Present

Led the development and execution of a targeted email campaign and audience segmentation strategy for a Renal Denervation (RDN) reimbursement webinar, utilizing Salesforce Marketing Cloud and Salesforce Data Cloud. This initiative marked Medtronic’s first internally developed, Data Cloud-powered email campaign.

Supported the migration of Renal Denervation business unit campaigns from Eloqua to Salesforce Marketing Cloud Journeys, while developing templates and scalable journey frameworks to support long-term marketing success.

Developed and supported the back-end Salesforce Marketing Cloud journey for the Ears, Nose, and Throat (ENT) Physician Finder in Salesforce Marketing Cloud, enabling management to verify physicians before publishing them to the public-facing website.

Implemented the first in-house Salesforce Data Cloud–driven segmented journey, seamlessly integrating with data extensions in Salesforce Marketing Cloud to power current and future Renal Denervation journeys.

Migrated 150 Uberflip web pages to the Adobe Experience Manager platform and configured dynamic recommended content using page tag metadata.

Managed over 50 sales-driven and outbound campaigns for the Medical Surgical business unit, while supporting 50 live and webinar-based events.

Thomson Reuters
Marketing Automation Specialist
April 2017 to December 2021

Drove unique open rates for FindLaw webcast campaign emails from 8.95% in April 2021 to 17.82% in May 2021 via A/B subject line testing, send time optimization, email governance and utilizing D&B Lattice for segment creation.

Increased unique positive click-through rate of the 2020 Love Your Lawyer Day email campaign by 2% YOY by implementing Moveable Ink into the email campaign for increased personalization. This increased the click-to-open rate by 4.6%. This email campaign generated 467 leads and approximately $59,000 USD in closed won sales.

Generated demand and supported campaigns for FindLaw, Super Lawyers, Abogado, Westlaw, and Practical Law products and services by designing and developing email marketing campaigns.

Diagnosed issues with the integration between Oracle Eloqua, ON24, and Salesforce to ensure leads are captured and routed successfully to sales.

Emerson Process Management, Shakopee MN
Web Design and Front-End Development
September 2014 to April 2017

Collaborated with marketing, engineering, and development to design and build website mockups and interactive prototypes for the Emerson Rosemount brand.

Designed landing pages, e-mail templates, and forms within Eloqua marketing automation system for Emerson and Emerson Rosemount campaigns.

Performed usability testing to identify how users interact with web sites and e-mail campaigns. Increased open rates by improving calls to action and language utilized.

Iowa State University Extension and Outreach, Ames IA
Web Design Intern, March 2013 to August 2013

Designed website mock-ups and utilized Drupal Content Management System and ensured websites were cross-browser compatible.

Managed 400+ websites from one Drupal installation.

Tracked websites and e-mail usage via Google Analytics.

Meredith Corporation, Wood Magazine, Des Moines IA
Graphic Design Intern, June to August 2012

Utilized my design knowledge to produce magazine layouts, catalog designs, web advertisements and e-mail promotions.

Designed and developed e-mails using HTML and CSS.

Edited and designed magazine spreads that were published in November and October issues of 2012 Wood Magazine.

User Experience Lab at Iowa State University, Ames IA
Graphic Design Intern, June to August 2010

Created presentation materials, e-mail promotion booklets, training videos, and web banners.

Collaborated with lab staff to create logo and identity system to increase brand awareness.

Designed and developed e-mails using HTML and CSS.